Year of Creativity - YOC - is designed to stimulate something
we all have in common: creativity.
It is a starting point from which to explore the amazing potential of small changes and the infinite opportunities they offer.
YOC is an invitation to be more curious and more imaginative. It is a catalyst that promotes real and virtual opportunities for us all to discuss and compare our own creativity. It is a space in which the endless personalities inside us can express themselves, as only those who are inwardly creative can also be creative with the world at large.
The first initiative in the YOC project is “Be the Change”, an entertaining and ironic way of expressing our multiple identities through a set of highly original, personalized business cards.
we all have in common: creativity.
It is a starting point from which to explore the amazing potential of small changes and the infinite opportunities they offer.
YOC is an invitation to be more curious and more imaginative. It is a catalyst that promotes real and virtual opportunities for us all to discuss and compare our own creativity. It is a space in which the endless personalities inside us can express themselves, as only those who are inwardly creative can also be creative with the world at large.
The first initiative in the YOC project is “Be the Change”, an entertaining and ironic way of expressing our multiple identities through a set of highly original, personalized business cards.
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